SMX West day two is just about over and I wanted to post the live blogging I have found throughout the day. Here are some of the sessions that were live blogged today. Beyond The Google AdWords Tool: Advanced Keyword Research Tactics, BruceClay.com Building Buzz On Facebook: Getting Liked &..
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Day Two: Search Marketing Expo West 2012 Live Blog Recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing Search Engine Marketing For Seasonal Opportunities Many in-house search marketers operate within a seasonal framework, whether a retail high season… Please visit Search Engine Land for the full article.
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SearchCap: The Day In Search, February 29, 2012
Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another cyclical ebb and flow of sales time. Additionally events, like the Olympics or a presidential election, can impact search engine… Please visit Search Engine Land for the full article
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Optimizing Search Engine Marketing For Seasonal Opportunities
A typical way of thinking of a SEM program is to look at multiple metrics individually, such as the average rank, cost per click, click through rate, conversion rate, cost per action, return on ad spend.
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The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators
Sharing. It’s a fundamental principle of social interactions that harkens back to Kindergarten 101. And yet… companies can lose sight of this essential concept when it comes to creating, syndicating, or rebroadcasting content in the social stratosphere
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Beef Up B2B Publications With Rockstar Industry Conference Coverage
Governments, non-profit and other organisations are under constant pressure to improve transparency and, as a result, are making vast amounts of data available to the public.
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How To Creatively & Effectively Build Links Using Public Data
Danny Sullivan, Chris Sherman and Susan Wojcicki are now seated for her on-stage keynote interview this morning at SMX West. Chris Sherman is introducing her as “one of the 50 most influential business executives” (Forbes) but also as someone who you may not have heard of at Google…. Please visit Search Engine Land for the full article.
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Live Blogging the Google (Susan Wojcicki) SMX West Keynote
Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It’s a pretty comprehensive study and there are a…
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New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps
With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it’s happening may also lead to artificial increases in Bing’s market share numbers. First, the traffic stats: Experian Hitwise..
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msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?
The more obvious reason there is a signing frog on the Google home page is because today is a leap day, happens about every four years and Google decided to leap with a frog. But the reason the frog is signing like in an opera is because it is the 220th birthday of Gioachino Rossini. Please visit Search Engine Land for the full article.
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Google Frog Leap Day Gioachino Rossini Birthday Logo