Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google In this week’s Search In Pictures, here are the latest images culled from the web,..
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SearchCap: The Day In Search, May 18, 2012
Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they would… Please visit Search Engine Land for the full article.
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Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research
With so many marketing channels now available to reach consumers, what’s a marketer to do? Whether it’s juggling across the new channels like mobile and social, or just trying to incorporate the more ‘traditional’ marketing channels like display and search — it’s… Please visit Search Engine Land for the full article
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SPONSOR MESSAGE : Cross Channel Marketing: A Primer for Search Agencies
About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free – to try out. But those with over 5,000 queries per month Please visit Search Engine Land for the full article
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Bing Search API Now On Paid Platform
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done. With so much focus these days on the…
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Accelerating Revenue Growth With Keyword Parity
Earlier this week, Google Fellow Amit Singhal gave the opening keynote at SMX London. Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and…
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Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal
Yesterday I covered a WebmasterWorld thread where SEOs were complaining that Google has been removing tons of free web directories from their index. I conducted some random tests and did notice some of these free web directories not coming up in Google.
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Did Google Drop 100+ Small Directories
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the..
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How To Use The Keyword Funnel To Understand Searcher Intent
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia While Google’s new smartphone bot has been announced, it does not appear to be widely..
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SearchCap: The Day In Search, May 14, 2012
Google is playing a sophisticated form of “head games” with antitrust regulators.
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Second Google-Sponsored Legal Report Argues Government Would Lose Antitrust Case