The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this..
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Google’s Penguin Update Makes The Wall Street Journal
Earlier this week, Google Fellow Amit Singhal gave the opening keynote at SMX London. Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and…
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Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Knowledge Graph To Provide Answers, Not Just Links Hinted at for months, Google formally launched its “Knowledge Graph” today.
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SearchCap: The Day In Search, May 16, 2012
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results.
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Google Launches Knowledge Graph To Provide Answers, Not Just Links
It wasn’t Siri that was recommending the Lumia as the best smartphone to some last week; it was Wolfram Alpha. That won’t happen again, now that Wolfram Alpha has made changes to to fix problems it had dealing with customer reviews
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With Fix In Place, Wolfram Alpha Explains How Siri “Recommended” The Lumia By Mistake
There is a phenomenon within organizations that causes productivity to decline as teams grow larger. This phenomenon is described in economics as a diseconomy of scale and is caused by at least three factors including increased communication costs, duplication of effort, and top-heavy management…. Please visit Search Engine Land for the full article
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3 Guidelines To Scale Your SEM Team
Yesterday I covered a WebmasterWorld thread where SEOs were complaining that Google has been removing tons of free web directories from their index. I conducted some random tests and did notice some of these free web directories not coming up in Google.
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Did Google Drop 100+ Small Directories
The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a… Please visit Search Engine Land for the full article.
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Do Search & Display Really Belong Together?
For many B2B and considered purchases, buyers go through several stages of evaluating the market and choosing a seller. Different stages naturally benefit from different kinds of landing pages and conversion strategies.
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Early Stage Landing Pages At The Top Of The Funnel
The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users.
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Bing’s New Social-Friendly Search Interface Now Live